March 27, 2017 by Planoly Worksheet by Bloguettes
The first step is to ask yourself, “What is my Instagram mainly about?” What is your industry or niche? What do you want your audience to gain or get out of your Instagram Stories? Even though Instagram Stories allows you to be a bit more flexible and spontaneous, you don’t want to venture too far from your overall theme. Your followers are following you for a particular reason, so keep them entertained and inspired on both your Instagram Grid and Stories! Share content that is unique, entertaining, your own and within the lines of your industry. You’ll spark more interest when sharing company culture, sneak peeks, behind the scenes, and “day in the life” content.
Goals and Execution
Set your goals, create a consistent schedule, and you’ll always have content to share! With Planoly’s Stories Planning feature, Planoly allows you to plan out your Instagram Stories content ahead of time, similar to our Instagram Grid planning tool. You still have the freedom to move and shift things around with our drag and drop functionality, and it takes off a lot of time when you can have your ideas ironed out. Keep your Instagram Stories consistent with your content, while also sprinkling in a few other areas of interest. Even if you don’t have all of the content ready at once, it’s helpful to set your goals and intention for the week. By doing so, you won’t have to scramble around and stress over what content to produce and share!
Content Ideas for Instagram Stories
Promote your new blog posts or products
Give quick tips based on your expertise
Take photos at your favorite shops to support local places
Make big announcements
Teasers for upcoming product launches
Behind the scene videos
Getting ready videos
TIP: To keep your Stories fresh and fun, share a variation of Boomerangs, images and video!
Our friends at Bloguettes’ have created an amazing Instagram Stories Strategizer to give you more great planning ideas. It even has a chart to help you plan out your Instagram Stories for the week. You can set goals for each day and then check off when you’ve scheduled your Instagram Stories in Planoly. There’s also a place for you to keep track of your performance by recording how many views each of your Stories received! Download if for free here. Happy Planning!