Updated: May 28, 2019
Over 60% of users use their mobile devices to search for the local services and over 80% of searches worldwide are done on Google search engine.
Google offers a free tool that can help you drive customers to your website, control the local information regarding your business and interact with your customers and control your reputation. But half of small business have not yet claimed their GMB profiles.
Google My Business allows you to enter detailed information about your business, including contact details, URL, location, and photos. The customers can leave reviews about your business, and claiming your Google My Business profile can help you address any concerns.
Many customers today turn to Google My Business page to learn more about the company. In fact, a lot of people don’t go past the GMB results when looking for a service or company, especially locally. If you do not have a well-optimized page you might be missing out on a lot of potential customers.
Moreover, a lot of people turn to GMB to research the company before making their choice: the GMB features 1-5 star ratings and reviews, meaning that the lack of this information might damage your reputation as a well-established business.
With information available at the fingertips, controlling and monitoring the feedback of your customers is crucial for any business. GMB page will let you stay in touch, get feedback and address any negative feedback your customers might have.